An Emperor was once befooled by two swindlers posing as rich weavers who promised to dress him lavishly. The ‘weavers’ promised to supply the king with a magnificent outfit, that only the wise could see, and the fools, inept and incompatible, could not.
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Soon the dresses were made; the emperor wore them with great dignity and paraded down the city. Dwellers uncomfortably oohed and aahed at the king, afraid of being tagged a fool, uneducated for being unable to comprehend the magnificent outfits. Until a kid, too young to care, burst out laughing, and opening everyone’s eyes around him – the Emperor was butt naked!
Ever since Danish author Hans Christen Andersen’s short story, The Emperor’s New Clothes was released 184-years ago, it has been used as a metaphor to point out the collective denial in society and the wisdom to speak the truth.
What if we say, in our story, the naked emperor is ‘corporate holiday gifting?’ For too long, corporations have bulk-gifted employees and have been bewitched by the status quo of corporate gifts. And in the process, we’ve simply stopped being better gifters.
But what if corporations can give that essential thing each employee wants individually, not necessarily exceeding the gifting budget? What if corporate holiday gifts need not be clumsy, common, or lackluster anymore, as they end up in most cases? What if corporate gifts too have that touch of care enough to bring the most undiluted smile?
The answer to all these questions is – possible, leveraging data-driven gifting. Wait, what? Is it even a thing? Here’s how it is:
Why Data-Driven gifting helps in Corporate Gifting Strategies
Branded t-shirts, coffee mugs, potted succulents, notebooks, cafe coupons, smart speakers, earphones, beauty consultations, or name any common corporate holiday gifts, they’re all excellent. But are they meeting the need for gifting? Do they essentially retain the surprise element or useability quotient they’re supposed to?
Research conducted back in 2016 found that 48.3% of employees would prefer to anonymously exchange their corporate gifts with someone more suited to their interests. And a whopping 88.7% would exchange it openly.
Traditionally, gift cards are a popular choice since they meet the bare minimum gift requirement and allow you to take part in corporate culture. But, in this route, you are missing out on the opportunity to form lasting business relationships with your associates.
With data, corporate gifting becomes heart-touching and way more impactful than just gifting. Receiving a thoughtful gift can boost employee morale and help with retention since it conveys the message that you care about your employees.
Just look at the many ways in which data-driven gifting can help you and decide for yourself if not using it is an intelligent choice to make.
1. Learn people’s preferences
A well-thought-out data-driven gifting solution can identify personal interests both quickly and organically. Both of these factors are extremely hard to achieve using traditional gifting methods. Even when you take the time to get to know your gift recipients, there is no guarantee that you will find key interests during your time with them.
There is also the question of comfort. The dynamics for corporate relationships are different from personal relationships, which is why it is always better to have a neutral third party for corporate holiday gifting. When you learn people’s preferences, you can use that information for a slew of morale-boosting activities as well, apart from gifting.
2. Give relevant and contextual gifts
Smaller teams with only a handful of employees might get on fine with gifts that lack the insights from data, but on a corporate scale, it is simply not feasible for you to personally identify what someone likes every time or merely opt for bulk-gifting.
Data-driven gifting is the perfect time-saving and effort-saving solution to this problem. Data doesn’t lie, and you can send out perfect gifts every holiday season. When your gifts are backed by carefully analyzed data, they end up being relevant and personal.
These gifts are perceived as thoughtful, and they provide a world of difference from standard, boring gifts. There is nothing that comes close to the feeling of receiving a gift that you can use and enjoy, and this feeling will translate into better retention rates and boosted morale.
3. Gain insights on gift’s effectiveness
Something that you simply cannot do with traditional non-data-driven gifting is measuring its effectiveness. No one will come and say, ‘wow the gift was awesome, and I am genuinely happy’ (ref: collective acceptance!).
Data-driven gifting allows you to gain real unconscious insights. For example, you can measure how well your gift-giving activities have been, and how that has resulted in better performance since everything comes down to data.
Depending on the results, you can increase or decrease gifting budgets and take other pertinent decisions to further your productivity regarding corporate holiday gifting.
Practical Benefits of Data-Driven Corporate Holiday Gifting
The moral behind corporate gifting is to establish a memorable experience for your valuable employees. When you use a data-driven gifting tool to send out personalized gifts, they remember the experience positively and for much longer.
According to this research by Eva, 98% of gift recipients said they remembered the gift over 9 months later when they received gifts from a data-driven gifting tool (LinkedIn). That should tell you everything you need to know about why data-driven gifting is the way to go.
To give you more perspective, these are the practical benefits you can see when you use data-driven tools for corporate holiday gifting:
- Your gifts will possess an unforgettable personal touch
- Your gift will have an element of surprise
- Your gifts will be useful and desirable, increasing the value of the exchange
- Your gifts will show appreciation, and boost employee morale
- But most importantly, your gifting process will be hassle-free and incredibly efficient
How Eva, World’s First Data-Driven AI Gifting Assistant can help
With Eva, all you have to do is send your recipients a custom Eva link. This smart gifting solution driven by extensive data will identify their perfect gift, send it to them, take care of logistics, and send out a free replacement if they are less than satisfied with their gift, the odds of which are improbable.
Eva chats with the recipients with human-like cognition and finds out their interests and dislikes. For instance, if one of your employees recently had a baby, Eva will send a non-toxic baby toy to the recipient. According to this research conducted by the Eva team to find out how well-received the gifts were, 93% of the recipients who responded remembered the sender of the gift well after a year had passed.
This corporate holiday gifting season, let Eva help you give out perfect gifts without having to raise a finger or risk a forehead wrinkle. Check out the free demo to test out what Eva can do in an instant.