The essence of marketing was beautifully captured by Walt Disney, co-founder of The Walt Disney enterprise, who said, “Do what you do so well that they will want to see it again and bring their friends.”
Mr Disney, couldn’t have emphasized more on the need for effective marketing strategies in a competitive global market.
As an essential link in the chain of the mortgage business, you, as a mortgage broker, need a couple of effective tricks up your sleeves to successfully broker deals and earn the trust of your clients. We’ll discuss a few tried and tested mortgage broker marketing strategies to establish yourself as a trusted mortgage broker.
Mortgage Broker Marketing Strategies to Build Trust
Building meaningful associations with clients and earning their trust requires you to be mindful of their needs. You’ve got to provide them with what they want and not bend their needs into what you can provide.
These effective marketing strategies will shed light on what works, what doesn’t, and more importantly, what makes you stand out.
1. Network all the way
Building your professional network is one of the best ways to increase brand visibility. In addition, when you associate with industry peers, you could benefit from getting professional assistance and industry developments.
For example, getting help in facing a legal challenge or news about the latest industry trend would be an added advantage for you to serve clients more effectively.
2. Make your website client-friendly
As ridiculous as it sounds, having a typo error or misinformation could reduce sales by a whopping 50%. It is crucial to ensure your website has content that is informative, understandable, and accurate as a part of your mortgage broker marketing strategy.
Also, ensure to optimize your website to handle web traffic and make it compatible with both mobile and desktop use to avoid website crashes and poor execution.
3. Build mutually beneficial relationships
Develop lasting relationships with industry associates like estate agents, accountants, lawyers who would benefit by referring your services to their network could be a valuable addition to your mortgage broker marketing strategy.
4. Be active on social media
Having an active social media presence is an effective way to connect with your clients regularly and market your services better.
Answering clients’ queries, providing valuable content on your social media page shows your dedication and enables present and potential clients to engage with you. You know what they say, if you snooze, you lose and this is absolutely applicable to mortgage broker marketing.
5. Focus on Search Engine Optimisation
Search Engine Optimisation (SEO) includes popular keywords, search terms, hashtags, etc., to improve your chances of being seen in search engine results.
Having search engine optimized content means your website has the relevant keywords and terms that are more likely to make your website appear in search engine results and more compatible with client requirements.
6. Remarket your services
Only 2% of the website visitors engage with you on the first look. Other 98% require some persuasion and subtle encouragement to try your services. The second time over, they might see some detail or get better clarity about a plan/policy that would match their requirements. Remarketing is one of the fundamental mortgage broker marketing strategies which when rightly done could produce great results.
7. Make use of lead generation platforms and local directories
Being a part of a trusted lead generation platform will not only boost your image as a trusted mortgage broker but also enable repeat business from present clients and entice new clients to try your services out.
Also, enrolling your services in reputed local directories would enable people to avail of your mortgage broker services.
8. Appraise your strategies
Measure the effectiveness of your strategies periodically to gauge which strategy works better and which causes a strain on your profits. Systematically reviewing your efforts through metrics like website traffic, bounce rate, Customer Lifetime Value (CLV), etc. as a part of your mortgage broker marketing strategy will give you a fair picture of what’s working for you and the areas you need to focus better on.
9. Change what doesn’t work
If a certain strategy doesn’t produce the intended result, don’t hesitate to change the tactic and try a different strategy that would give better results. If needed, try a mix of marketing strategies or alternate between strategies to bring out the best results.
10. Encourage repeat business and referrals
Client referrals are paramount to new business opportunities and expanding client base. Most people (93%) prefer doing business with a company recommended by their friends/associates. When you establish yourself as a trusted mortgage broker attentive to clients’ needs, clients will continue your services. But to draw referrals and positive feedback from them requires that you go the extra mile – by expressing gratitude.
Not with words. But in action. With a souvenir. A little something symbolic of the relationship you share with your clients. With gifts.
An underrated mortgage broker marketing strategy, but an effective one.
A personalized gift tailored to your clients’ preferences guarantees happiness and all the benefits that come with it.
And when it comes to acing personalized gifting, Eva is your best bet.
Eva is an AI-enabled, end-to-end gifting assistant who does everything from curating the oh-so-beautiful gifts based on client preferences to ensuring timely delivery.
All you have to do is select a budget ($30-$1000) and send Eva’s personalized gift links to the recipient’s emails/phone.
No, just any automated gifting will not do. Instead, you need a gifting assistant like Eva that analyses client preferences through a short, friendly chat and then curates the most suitable gift that would surprise and satisfy your clients. FYI, Eva has a chat completion rate of 99%, which shows that people enjoy discussing preferences with Eva.
Eva also spares you the trouble of tracking gifting occasions. By linking your CRM with Eva, you get notified of the events that warrant gifting, like housewarming, loan anniversary, closing, etc.
Also, Eva’s catalog of gifts is data-driven and well-researched. Therefore, it is sufficient to say that Eva constantly improves its gifting algorithm based on feedback and curates the perfect gift that your clients deserve.